War 3's OTT Rights Sell for a Record ₹150 Crore in Streaming Bidding War

War 3’s theatrical dominance has translated directly into a record-breaking streaming deal, with trade sources confirming the film’s digital rights have closed at approximately ₹150 crore — the highest figure ever paid for a Hindi film’s OTT rights.

The Bidding War

Multiple streaming platforms were reportedly in contention for the rights, with the final number settling well above initial industry estimates. The deal reflects both the film’s box office performance and the growing willingness of streamers to pay premium prices for proven blockbuster franchises.

Why War 3 Commanded a Premium

With its worldwide theatrical gross crossing ₹900 crore, War 3 became one of the defining action franchises of the year, and platforms are betting that its built-in fan base will translate into a strong streaming debut.

What This Means for the Industry

The deal is being closely watched by other franchise producers, several of whom are said to be recalibrating their own OTT negotiation strategies in light of the number. Trade analysts expect this to push overall digital rights valuations for tentpole action films upward heading into next year.

Streaming Date

The film is expected to premiere on the platform roughly eight weeks after its theatrical run concludes, following the industry’s now-standard theatrical window.